Influencer marketing

Influencer marketing is a discipline of marketing in which advertisers involve influencers in their marketing.

Influencers are people on social networks with a relevant number of social connections and interactions with your network. Successful influencers enjoy a certain credibility in their network and reach a certain audience with their content. As a result, influencers can positively influence the awareness and sales of goods and services.

Influencers can be divided into categories, for example kidfluencers, petfluencers and sensefluencers (depending on the target group and topics) and can take on different roles: Protagonist, content creator, multiplier, testimonial, moderator and advisor.