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Book In Progress

HOW TO DECONSTRUCT A COMPANY IN LESS THAN A YEAR

Prologue

Nobody needs another guidebook on how to build a successful business, really nobody. On the one hand, there are already countless such guidebooks. On the other hand, most of them are useless – besides, it’s extremely boring to read the smart-alecks and made-up success stories. In most cases, the authors of such works are not successful entrepreneurs themselves anyway.

I am convinced that there are many paths to success. This is plausible because every entrepreneurial venture is unique. On the surface, some companies, business models and offers seems similar – but the deeper you dig into detail and take a closer look, the more differences become apparent. Ultimately, every person is an individual and so every workforce is a unique composition of individuals and their personal talents and skills. As a result, there must be and are numerous paths to success.

That’s why it seems rather unlikely to me that a randomly chosen guidebook can show you the golden path for your own business.

Based on these considerations, I am fundamentally turning the usual objective upside down. And try to provide answers and tips on how to destroy a company in the shortest possible time, let’s say in less than a year.

If you don’t want to ruin your company, then it’s important not to implement the following suggestions and to avoid the scenarios described as far as possible.

ROME WAS NOT BUILT IN A DAY,
BUT IT WAS BURNED DOWN IN A SINGLE NIGHT.

Read more…

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