Growth Hacking

Growth hacking is a marketing method that aims to increase the growth of an organisation with certain tactics („hacks“). These include, for example: Specialist and blog articles, search engine optimisation (SEO), social media content, landing pages, improving user-friendliness, cooperations with influencers, community building, etc.

The aim of growth hacking is above all to acquire new customers, retain customers and optimise costs: the focus here is primarily on marketing measures that can be realised with a small budget.